Due to the successful marketing of our own brands, further cooperations with innovative companies have been established.


With a wide range of new technologies, products and brands, we have broadened our portfolio and act as a distributor as well as a full-service provider.

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"Mi - Mobile Internet"

Xiaomi Corporation was founded in April 2010 and listed on the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware, which are connected through an IoT platform at the core.

With the vision of making friends with its users and being the "coolest company" in the heart of its users, Xiaomi is committed to continuously innovating and always focusing on quality and efficiency.

The company relentlessly develops fantastic products at honest prices to make life easier for everyone in the world through innovative technologies.

Xiaomi is currently the fourth largest smartphone brand in the world and operates the world's largest consumer IoT platform with more than 150.9 million smart devices (excluding smartphones and laptops) connected to the platform.

Currently, Xiaomi products are present in more than 80 countries and regions around the world and hold leading positions in many markets.

Since November 2018, AXDIA International GmbH is the official contract & distribution partner of Xiaomi in Germany.



"Intelligent Vacuum Cleaning"

Intelligent vacuum robots for every household.


Founded in July 2014, Beijing Roborock Technology Co., Ltd. (Roborock) specializes in the research, development and production of smart home robots. With its smart vacuum robots and its handheld battery vacuums, the company offers a variety of products and aims to contribute to a more comfortable and relaxed lifestyle for people.  


The company is headquartered in Beijing, with additional office and research centers in Shanghai, Shenzhen and Hong Kong, from where its approximately 500 employees work closely together.

AXDIA International GmbH is the official distribution partner in Germany for Roborock.

The Roborock team combines years of expertise from a wide range of industries in its work, which is particularly important for the important core topics such as algorithm development, electronics, mechanical engineering and production.

Currently, Roborock is represented with its products in 40 countries. In 28 countries in Europe alone, Roborock sells its products - including Germany, France Spain and the UK.


"AXDIA is an official Roborock after-sales partner".



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"Way of Life: Simpler Smarter Safer"

Honbike aims to create products for a better urban mobility movement, for the most common journeys for our day-to-day lives. Easy to ride, easy to maintain, easy to carry, easy to use.


Founded in 2017 by a group of engineers from the well-known motorcycle brand Honda. They have established their own R&D and manufacturing centers in 5 cities across Japan and China.


With a relentless focus on R&D at our core, Honbike invest heavily to develop groundbreaking designs and manufacturing techniques to serve Honbike customers with better products and services.

For the vast majority, all Honbike wants is to create a trouble-free, maintenance-free product, which is easier to ride, safer to cycle, and easier to maintain with the most needed functions to pay for.


Honbike learn more about the urban two-wheeled vehicle industry, and continue to develop their technology and some bold ideas that they believe can bring brand-new

products to the two-wheeled vehicle industry for a unique consumer experience.



"Smart Life"

360 Smart Life Group is a group of companies under +360 that focuses on R&D and innovation of smart devices and IoT solutions.


It is committed to creating a safe and smart life for people around the world and has developed many successful smart products in home security, smart home, smart wearables, smart travel, safe communities and so on. 

Meanwhile, 360 Smart Life Group provides competitive IoT solutions for enterprises in smart retail, video cloud platforms and hotel apartment management systems by combining the powerful 360 Security Brain with business scenarios.



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"B2C Shopping"

In the heart of Düsseldorf, the center of Düsseldorf's old town, the first official Mi Store Germany was established in July 2020.

With a clear line and modern minimalist design, the Mi products are the focus of our store.

The large variety of products is presented on 163sqm by our friendly staff. Whether smartphones, smart home products or e-scooters, the extensive range is presented for the first time in Germany in one store.

For those who cannot visit the local store, there is the possibility to officially purchase all products online via the Mi Online Store Düsseldorf.

Visit us directly on site:


Mi Store Düsseldorf

Flinger Str. 23/25

40213 Düsseldorf

(Please note the changed opening hours due to the current situation)


We are looking forward to your visit in our store and also at:​